Eigis Publishing is the professional publishing arm of Eigis Consulting Group. Established in 2018, Eigis Publishing provides end-to-end turnkey publishing solutions for industries, businesses, and research institutions in Malaysia. We help business and research professionals who may not have the time, resources, or expertise to write and publish their book ideas to a professional, commercial-ready standard.
Full Publishing Services
Ideas generation, book structuring, and project planning
Business/Scientific writing and editorial services
Graphic design, images, illustrations, and artwork
Book specification, typography, and cover design
Page layouts from drafting to print-ready copy
Print specification, sourcing, and vendor management
The Publishing Process
The publishing process can be generally understood via the following 6 stages.
The planning stage allows the publisher and author to discuss the scope, process, and timeline of the project as well as to exchange ideas. Mutual expectations are set between the publisher and the author. An initial discussion of book design may take place during the planning stage, which the publisher will revisit with the author at a later stage. To present an idea of how the final book may look like, the publisher may furnish samples of published materials in similar form for the author’s consideration. The critical items that need to be determined by the publisher at this stage are the dimensions, extent (i.e. book page length), skeletal structure (i.e. columns, sections, chapters, etc.), and text elements (i.e. fonts and sizes) of the book. These need to be determined prior to the manuscript stage as they may affect the amount of writing and editorial work that is needed.
The editorial stage, or also known as the writing stage, involves the author and an editor from the publisher. The author writes the raw manuscript based on the agreed scope from the planning stage, while the editor transforms the raw manuscript into a draft. The author and the editor must work closely together as lexical, grammatical, and structural edits take place without altering the content’s original meaning. If the author has already written a raw manuscript, editorial work may then proceed immediately. Some rewriting may be needed, of which the editor will inform the author.
Once the draft manuscript is ready, the process enters the design stage. The editor discusses with graphic designers and illustrators to specify and produce the artwork needed by the content. If certain images are needed, the publisher will need to source them organically or purchase them from copyright owners. At this stage, the author’s involvement is minimal. However, the author’s involvement will increase in the next stage of the process—the layout stage.
The layout stage is important as many sub-processes that determine the final look and feel of the publication take place. The editor works with a desktop publishing (DTP) artist, together with manuscript and artwork in hand, to layout the contents into actual pages, according to the skeletal structure of the book, while text elements such as headings and paragraph font types and sizes are applied, such that what-you-see on the page is what-you-get. Once the pages have been laid out, the editor will resume work with the author to bring the project into its final stages.
The editor and the author will work in tandem to proofread the pages. Content changes may still take place at this stage, although major changes are avoided. The author may comment on design elements that need to be altered, including colour, graphics, fonts, spacing, layout, and images, which will be communicated to the editor. In addition, the editor will proofread the pages to ensure that any typographical (or other) errors that have occurred during the layout stage are corrected. Many iterations between the author, publisher, and DTP artist have to take place before the print-ready copy can be completed. The publisher will ensure that the print-ready copy will have the required bleeds and crop marks set for the printer.
Once the print-ready copy has been completed, the publisher and the author will discuss printing options. Typically, two commercial printing options are considered: (1) mass printing and (2) print-on-demand. Mass printing is the most cost-effective option and, depending on the order quantity, may be 30% to 50% cheaper than print-on-demand. Mass printing is suitable for minimum order quantities of 500 copies and above, but this may vary from printer to printer. If a lower order quantity is required, print-on-demand should be considered. Minimum order quantities for print-on-demand can be as low as 1 copy, ensuring that excess stocks (i.e. sunk costs) are kept to a minimum.